by Caitlin R. Brandon (Attorney Profile)
Associate, Intellectual Property
Barnes & Thornburg LLP
11 South Meridian Street
Indianapolis, IN 46204
(317) 231-7550
LinkedIn


Keyword advertising is not a new phenomenon.  Some believe that various forms of keyword advertising have been around since as early as 1996. [1].  Generally defined as a “form of advertising on the Internet in which a business pays to have an advertisement [for] a website appear on [a consumer’s] computer screen when [the consumer] uses a particular word or phrase to search for information on the internet,” [2] keyword advertisements play a very important role in the marketing and advertising of many businesses.